Tag: knowing your customers

When you develop a new product or service, you do so with the intent of providing higher quality, increased value, or both to your existing customers, as well as to draw in new customers. To do so effectively, it is important to understand what your target audience wants and needs. Sometimes, however, a new product can be designed to match customers’ desires yet still fail due to unexpected factors. As a business law attorney, I have helped many clients bring new products and services to market with great success. I […]